04

04

Hybrid Cloud

Hybrid Cloud

Client

IBM

Type

Design Direction

,

Product Campaign

Year

2024

About

This project explores the connection between AI and hybrid cloud, demonstrating how an integrated IT architecture designed by IBM can unlock the full potential of businesses. We've crafted a visual narrative that embodies the essence of a hybrid cloud architecture through satisfying 3D elements mixed with the IBM’s UI language, guided by the use of grid lines and a modular system, reflecting the harmony and flexibility of a hybrid cloud to unleash AI.

Credits

Pablo de Vivo

Creative Direction

Gustavo Vasconcelos, Geoff Shaffer

Design Direction

Ellice Uffer, Colin Ilsley, Lance Tappana

Copy Direction

Hakimah Shah

Executive Producer

Amalia Toban, Liliana Cramer-Orozco, Nkosi Bourne, Gustavo Finageiv, Julia Venezi, Suresh Kalathody

Design

Scott Rostohar, Mike Weiss

Screen Writing

Chad Oliver

Engagement

AKQA – David Shuff

Motion Director

AKQA – Ryan Jones, Shaun Abernathy

Motion & 3D Designers

AKQA – Design

Angelique Hering

Credits

Pablo de Vivo

Creative Direction

Gustavo Vasconcelos, Geoff Shaffer

Design Direction

Ellice Uffer, Colin Ilsley, Lance Tappana

Copy Direction

Hakimah Shah

Executive Producer

Amalia Toban, Liliana Cramer-Orozco, Nkosi Bourne, Gustavo Finageiv, Julia Venezi, Suresh Kalathody

Design

Scott Rostohar, Mike Weiss

Screen Writing

Chad Oliver

Engagement

AKQA – David Shuff

Motion Director

AKQA – Ryan Jones, Shaun Abernathy

Motion & 3D Designers

AKQA – Design

Angelique Hering

Quote