Created to redefine Amstel's image in Brazil, Amstel Vibes departs from the beer-centric approach of Heineken Group. The Ready-To-Drink designed for Brazilian Gen Zs approaches to match the vibrant lifestyle of its target audience.

With the concept "fizzy feels," we aimed to evoke the pleasure of drinking Vibes through sensory experiences, with a bold packaging design that transcends time and place: it vibrates like the day with contrasting colors, and shine like the night with a special glow-in-the-dark printing.

The boldness and spontaneous nature of the typography expresses the young audience behavior and willingness to be different, alongside a crafted texture, composed by a mix of dots and lines, created to evoke the mix of emotions that you can’t really define, but just feel.