TC is a digital platform that simplifies communication and creates a safer investment experience for small investors in Brazil. By providing innovative tools for autonomous financial investment decisions, TC needed to establish itself as an expert brand in this domain and adopt a more digital approach.

The rebranding features a new logo and a cohesive visual universe to ensure consistency and the visual identity is anchored by a versatile "impulse" shape that emphasize the concepts of "boosting" and "raising the level". The illustration system takes inspiration from the language of games, creating a dynamic and playful visual narrative that conveys the sense of journey, gain, and community.